Digital Business in Australia

Online services are propounded as the simplest measure to buy a product in easy steps with accountability all the others in just a few minutes. Internet services (home broadband bundles) provide an easy way to shop, pay bills, and to verify anything. Unlimited broadband Internet services have become the easiest way out to solve things in minutes. Online customer service is preferred most in today’s internet era.

According to reports of ACMA, around 7.5 million Australians access internet via mobile phone. Around 33 percent subscribers increase has been graphed from year 2012 to 2013. This signifies that, maximum people prefer working and handling work on mobile. Around 62% of internet users are always online on either of the devices:  smart phone, laptop or desktop computer, or tablets. The above discussion expresses the unlimited usage of the internet by an individual in Australia.

Now, coming to sale and shopping on the internet, Australian Business has earned $237 billion in the form of revenue during 2011–12, which includes online sales, shopping and online payment. In accordance to the popularity of internet usage among the people, the business units prefer Online advertising to attract customers 24X7. The overall online advertisement expenditure has been counted as $3.34 billion in the year 2012. Further taking about digital employability, then the data signifies that, around 5.64 million people are working online in Australia.

The digital world not only supports in shopping, online bill payments, claiming insurance or for employment but also supports in emergency, communication, updating daily news, health care, government and citizens connectivity, environmentalism as paper is not used etc.

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